NAIROBI, Kenya, March 31, 2026
The First Group Hospitality and MIDROC Investment Group have signed a master agreement to develop and operate 10 properties across Ethiopia, marking a significant growth of internationally branded hospitality assets in the East African country. The agreement was formalized during the Future Hospitality Summit Africa (www.FutureHospitality.com) in Nairobi.
The portfolio includes independent and Marriott-branded franchised properties in key urban and gateway destinations, including Addis Ababa, Hawassa, Bahir Dar, Jimma, Langano and Danbi. In total, the hotels are expected to deliver approximately 1,140 keys, with openings phased between 2026 and 2031.
The agreement aligns with Dubai-headquartered The First Group Hospitality’s strategy to expand its third-party and white-label management platform in Africa. For Addis Abababased MIDROC Investment Group, the partnership supports the continued growth of its hospitality arm in Ethiopia.
Commenting on the agreement, David Thomson, Senior Vice President – Development of The First Group Hospitality, said: “Ethiopia represents one of the most compelling hospitality growth markets in East Africa, supported by ongoing investment in tourism and infrastructure. Our agreement with MIDROC Investment Group allows us to establish a substantial footprint in the market alongside a partner with deep local expertise, while delivering high-performing assets and creating long-term value across key destinations.”
“We are delighted to partner with The First Group Hospitality, combining their strong track record in development and operations with a shared vision to drive sustainable tourism growth across Ethiopia. This collaboration also reflects our commitment to developing Ethiopian talent and showcasing the country’s rich cultural heritage through authentic hospitality experiences,” said Solomon Zewdu, Deputy Chief Executive Officer of MIDROC Hospitality. “We see strong long-term demand across both business and leisure segments, and this partnership positions us to respond at scale.”
The announcement follows a series of recent developments by The First Group Hospitality, including the launch of Ciel Dubai Marina, Vignette Collection by IHG – the world’s tallest hotel – and the signing of franchise agreements with Marriott International, Radisson Hotel Group and IHG.
