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Topic: Zoho and Avetium Convene Africa’s Most Focused Conversation on Unified Technology at “Beyond Digital 2025”
Zoho, the global enterprise software provider, in partnership with Avetium—one of Africa’s foremost transformation consultancies—hosted Beyond Digital 2025, a landmark technology event designed to sharpen Africa’s understanding of unified digital systems. Held at The Antonia Hall by Civic in Ikoyi, Lagos, the hybrid gathering attracted participants from across the continent and has been widely described as Africa’s most strategic conversation yet on the future of integrated enterprise technology.
The event opened with compelling insights from renowned data and AI expert Dr. Bayo Adekanmbi, who stressed that Africa’s digital progress will depend not on how many tools organisations deploy, but on how effectively those tools are integrated into a unified system.
“Africa is full of businesses with scattered digital applications,” he said. “But without unified systems, true enterprise intelligence remains out of reach. Technology only delivers value when strategy, data and systems work together.”
A high-level panel of industry leaders further unpacked this theme. Speakers included Folagbade Adeyemi (Managing Director, Anchoria Securities), Abisola Esan (CEO, African Import Export Solutions), Onome Debbie Akwara (Strategy & Transformation Leader), and Ayodeji Aina (Head of Enterprise Innovation, First Bank of Nigeria). The session was moderated by Andrew Esemezie, Principal Consultant, Fairground Consulting.
The panel examined the recurring obstacles African organisations face—legacy infrastructure, low adoption culture, fragmented operations—and emphasised that leadership mindset and locally relevant integration models will determine Africa’s future digital maturity.
One of the most impactful moments came during the customer case session, where the audience saw how a Nigerian organisation transformed its fragmented structure into a seamless, connected operation using Zoho’s unified tech suite implemented by Avetium. The transformation led to faster decision-making, heightened customer satisfaction, and improved operational clarity.
The event also featured two major product showcases:
Zoho Innovation Showcase – Demonstrating how Zoho CRM, Desk, Analytics, and collaboration tools function as an end-to-end operating system for modern businesses.
Avetium Transformation Showcase – Led by Lead Strategist Tobi Ogundipe, revealing Africa-specific digital accelerators and transformation frameworks designed to help businesses scale across markets.
In the closing remarks, both organisations reinforced a shared message: Africa’s next growth leap will come from enterprises that choose unified, integrated technologies rather than fragmented digital adoption.
“For Zoho, the energy at Beyond Digital 2025 confirms a growing appetite for accessible, connected business solutions across Africa,” said the Zoho Country Manager.
“For Avetium, it reaffirms our mission to help African companies turn digital tools into real, measurable transformation.”
Zoho currently serves over 100 million users globally with cloud-based solutions that help businesses automate operations, enhance customer experience, and scale efficiently. Avetium continues to stand out as Africa’s leading transformation consultancy, focusing on digital strategy, operational excellence, and tailored technology integration.
