One of the biggest traps we fall into — is something we jokingly call “𝘴𝘦𝘦 𝘧𝘪𝘯𝘪𝘴𝘩.”
That dangerous level of familiarity where you forget the value in the people God has already planted in your life.
You know how it is:
Someone has been around you long enough, you’ve gist-finished, eaten together, argued about fuel queues and NEPA together… and somehow their value starts to look normal. Ordinary. Familiar. Before you know it, you’ve reduced a global expert to “my guy.”
But here’s the truth:
Familiarity can blind you to destiny-level value.
𝗔 𝗤𝘂𝗶𝗰𝗸 𝗦𝘁𝗼𝗿𝘆
At hashtagODS, the host and a particular guest clearly had history — some backstory, some friendship. But the “see finish” showed. It leaked into how the emcee addressed him, how he bantered, even how he stood beside him on stage.
At some point, the emcee himself admitted it.
He literally said it — “see finish.”
That right there is the trap.
When you get too familiar with greatness, you can mishandle it.
𝗜𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲
I know someone — a top-tier brand consultant, brilliant business strategist. This is someone people pay top dollar for. Now, his close friend is a restaurateur who is doing well… but could be doing much better.
Guess the problem?
He has friend-zoned the man’s value.
To him, the strategist is “my guy who comes to eat here.”
Meanwhile, one proper conversation, one “𝘢𝘣𝘦𝘨 𝘩𝘦𝘭𝘱 𝘮𝘦 𝘤𝘩𝘦𝘤𝘬 𝘵𝘩𝘪𝘴 𝘮𝘦𝘯𝘶 𝘢𝘯𝘥 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨,” one “𝘸𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯?” could transform that entire business.
But see finish has blocked his eyes.
𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗟𝗲𝘀𝘀𝗼𝗻
Sometimes the breakthrough you’re looking for is already sitting beside you — but you’ve normalized the person so much that you no longer see their value.
This isn’t about being transactional.
It’s about being intentional.
The relationships you’ve been blessed with carry value.
Nurture them. Honour them.
But also extract the wisdom, the knowledge, the perspective, the insight that you need for your journey.
Not “extract” in a selfish (𝘱𝘢𝘳𝘢𝘴𝘪𝘵𝘪𝘤) way.
But extract in the sense of:
“My brother, what do you think about this idea?”
“My sister, how can I position better?”
“Since you’re good at this thing, guide me small.”
And guess what?
Most times, because the relationship already exists, this value comes free, or at least without friction.
𝗦𝗼, 𝗧𝗮𝗸𝗲 𝗮 𝗦𝗲𝗰𝗼𝗻𝗱 𝗟𝗼𝗼𝗸;
Look again at the people in your life:
The friend who understands Marketing deeply
The cousin who is a Lawyer
That colleague who is strong in Finance
The mentor who never forces advice on you
The quiet genius right beside you
𝗔𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳:
“What value am I ignoring because I’ve gotten too familiar?”
Your next game-changing insight might be sitting right there — waiting for you to honour it properly.
