Job hunting shouldn’t feel like punishment — but for millions of young Africans, it does.
Endless forms. Repetitive questions. Complicated portals. Same CV, uploaded ten different times. And after all that, silence.
Daniel Ajayi, David Alade, and Oluwapelumi Dada knew this struggle too well. Not just from personal experience, but from watching talented young people around them lose motivation, confidence, and opportunities because the system was broken.
So they decided to fix it.
How It Started
In early conversations, the trio kept circling back to the same problem:
“Why is the pathway to opportunity so unnecessarily difficult?”
Daniel had spent years thinking about user experience and how technology could simplify the lives of everyday Africans. David, deeply rooted in the startup ecosystem, had seen how much potential was wasted—not because people lacked skills, but because accessing jobs was a frustrating maze. Pelumi, always obsessed with efficiency, believed that there had to be a smarter way to match talent with employers.
One day, the idea hit them:
What if finding a job was as simple as swiping on your phone?
No barriers. No bureaucracy. No stress.
Not another job board.
Not another application portal.
But a frictionless experience driven by AI and simplicity.
That idea became SORCE.
Building Sorce: Job Hunting, Reimagined
The founders wanted to create something bold, intuitive, and empowering. Something that took the weight off job seekers rather than adding to it.
Sorce became exactly that.
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Swipe through curated opportunities — just like discovering a match on Tinder.
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Let AI handle the application process — tailored, clean, and consistent.
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Skip the exhausting forms and repetitive uploads — because your time matters.
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Take action quickly — before discouragement or doubt sets in.
With Sorce, the job search becomes simple, human-friendly, and fast.
It replaces anxiety with excitement, uncertainty with clarity, and stress with possibility.
Why It Matters
Africa has the youngest population in the world — millions of dreamers, builders, and doers who deserve a fair shot at opportunity. But the systems built to help them haven’t evolved fast enough.
Sorce stepped into that gap.
Today, Sorce is giving young Africans something powerful:
hope, access, and momentum.
It’s helping job seekers apply to more opportunities with less stress.
It’s helping employers discover talent without the chaos.
And it’s showing that innovation doesn’t always mean “complex” — sometimes it means making things beautifully simple.
A Signal for Young African Innovators
Daniel, David, and Pelumi didn’t create Sorce because they wanted to build another app.
They created it because they wanted to remove friction where it hurt the most.
Their journey is a reminder that innovation doesn’t always start with grand resources. Sometimes it starts with:
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a lived problem
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a shared frustration
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and the belief that technology should work for people, not against them
They didn’t wait for the perfect moment.
They didn’t wait for permission.
They built — and solved a problem millions were quietly suffering through.
The Impact (So Far)
Sorce is already reshaping how young Africans approach job hunting:
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Thousands of users now swipe instead of stress.
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AI-powered applications level the playing field.
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Job seekers save time, reduce burnout, and stay motivated.
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Opportunities reach the people who need them most — faster.
And this is only the beginning.
The Future of Sorce
The founders imagine a continent where:
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finding a job takes minutes, not months
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access to opportunity is democratized
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technology matches people to roles effortlessly
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and young Africans can pursue their next step without fear or fatigue
Sorce isn’t just an app.
It’s a new experience of hope, a push toward possibility, and a reminder that Africa’s biggest transformations often start with young people who decide to make things easier for everyone.
