While global electric vehicle giants battle over Western markets, a different kind of EV race is quietly accelerating in Africa. Chinese manufacturers, facing rising trade barriers in the United States and Europe, are aggressively turning to the continent as a new frontier, positioning themselves as the dominant players in Africa’s early-stage electric transition.
This move sees Chinese companies deploying a multi-pronged approach, from selling affordable cars to South Africa’s middle class to partnering with local startups that are building the ecosystem for electric buses and motorcycles.
With tariffs on Chinese EVs in the US reaching 154% and the European Union implementing its own trade barriers, Africa has become an attractive alternative market for China’s auto industry. Leading Chinese manufacturers are moving quickly to establish a foothold.
BYD, the world’s largest EV maker, is significantly expanding its retail presence in key markets. The company plans to nearly triple its dealership network in South Africa, increasing it to between 30 and 35 locations by the end of 2026 . Chery is also expanding rapidly in South Africa and has recently entered the Kenyan market, offering a range of electric and plug-in hybrid models.
Other Chinese automakers are making similar moves. BAIC is establishing a new assembly plant in Egypt with an ambitious goal to produce 50,000 units annually within five years. Meanwhile, Moja EV Kenya, a distributor of China’s Neta brand, introduced 100 Neta V electric taxis and plans to expand that fleet to 500 .
